Advertising management (Record no. 186288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240301s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356065130 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, R. and others |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 540 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Bill NO | BOOK NO |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 825.00 | 659.1 A23B | 003862 | 01/03/2024 | 825.00 | 01/03/2024 | Books | 6428 | A23B | |||||
| PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 825.00 | 659.1 A23B | 003863 | 01/03/2024 | 825.00 | 01/03/2024 | Books | 6428 | A23B |