Integrated advertising promotion and marketing communications (Record no. 186289)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00443nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240301s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332518377 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | CLO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, K. E. |
245 #0 - TITLE STATEMENT | |
Title | Integrated advertising promotion and marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 6th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 455 |
700 ## - | |
Personal name | Baack, D. E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Bill NO | BOOK NO |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 935.00 | 659.1 I22C | 003864 | 01/03/2024 | 935.00 | 01/03/2024 | Books | 6428 | I22C | |||||
PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 935.00 | 659.1 I22C | 003865 | 01/03/2024 | 935.00 | 01/03/2024 | Books | 6428 | I22C | |||||
PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 935.00 | 659.1 I22C | 003866 | 01/03/2024 | 935.00 | 01/03/2024 | Books | 6428 | I22C |