Marketing research (Record no. 201564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250922093208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250922b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-615-9448-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Swami Vivekananda Library, PCU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M25M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 655 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | An applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 958 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 637 |
| 700 ## - | |
| Personal name | Das, Satyabhusan |
| -- | 656 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Date last seen | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Cost, replacement price | Department | Bill NO | Bill Date | BOOK NO |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22/09/2025 | 658.83 M25M | 007841 | 22/09/2025 | Donated Book | Dewey Decimal Classification | Non-fiction | PCU LIBRARY | PCU LIBRARY | General Stacks | 22/09/2025 | Donated | 1000.00 | ||||||||||
| 06/11/2025 | 658.83 | 010331 | 06/11/2025 | Books | PCU LIBRARY | PCU LIBRARY | 06/11/2025 | Suyog Enterprises | 1000.00 | 1000.00 | Management | 6880 | 2025-10-01 | M25M | ||||||||
| 06/11/2025 | 658.83 | 010332 | 06/11/2025 | Books | PCU LIBRARY | PCU LIBRARY | 06/11/2025 | Suyog Enterprises | 1000.00 | 1000.00 | Management | 6880 | 2025-10-01 | M25M |