Marketing management (Record no. 201565)

MARC details
000 -LEADER
fixed length control field 00495nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250922094121.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250922b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-671-3819-9
040 ## - CATALOGING SOURCE
Transcribing agency Swami Vivekananda Library, PCU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K25M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip and others
9 (RLIN) 657
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 17th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 649 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 637
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Book
Suppress in OPAC No
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
22/09/2025   658.8 K25M 007842 22/09/2025 Donated Book   Dewey Decimal Classification     Non-fiction   PCU LIBRARY PCU LIBRARY General Stacks 22/09/2025 Donated 1180.00