INTREGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION (Record no. 82396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLOW |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KENNETH CLOW |
| 245 #0 - TITLE STATEMENT | |
| Title | INTREGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON EDUCATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 537 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 02/08/2012 | SUYOGE ENTER | 525.00 | 659.1 CLOW | SBPIM3744 | 525.00 | Books |