MARKETING RESEARCH (10TH EDITION) (Record no. 82606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00329nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAKER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | AAKER DAVID |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH (10TH EDITION) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | WILEY INDIA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 701 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 28/10/2013 | SUYOGE ENTER | 659.00 | 658.83 AAKER | SBPIM4206 | 659.00 | Reference |
| SBPIM | SBPIM | 28/10/2013 | SUYOGE ENTER | 659.00 | 658.83 AAKER | SBPIM4207 | 659.00 | Reference |