ADVERTISING & SALES PROMOTION CONCEPTS & STRATEGIES (Record no. 83301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. 8 GUP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GUPTA A S |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING & SALES PROMOTION CONCEPTS & STRATEGIES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | EVEREST PUB HOUSE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 407 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 07/03/2021 | SUYOGE ENTER | 275.00 | 658. 8 GUP | SBPIM5475 | 275.00 | Books |