MARKETING MANAGEMENT : TEXT AND CASES (Record no. 83504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | LAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LAL, RAJIV |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT : TEXT AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | TATA MCGRAW-HILL PUB. CO. LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 812 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 23/09/2008 | SUYOG BOOK SELLERS | 495.00 | 658.8 LAL | SBPIMMBA709 | 495.00 | Books |
| SBPIM | SBPIM | 23/09/2008 | SUYOG BOOK SELLERS | 495.00 | 658.8 LAL | SBPIMMBA710 | 495.00 | Books |
| SBPIM | SBPIM | 23/09/2008 | SUYOG BOOK SELLERS | 495.00 | 658.8 LAL | SBPIMMBA711 | 495.00 | Books |
| SBPIM | SBPIM | 23/09/2008 | SUYOG BOOK SELLERS | 495.00 | 658.8 LAL | SBPIMMBA712 | 495.00 | Books |
| SBPIM | SBPIM | 23/09/2008 | SUYOG BOOK SELLERS | 495.00 | 658.8 LAL | SBPIMMBA713 | 495.00 | Books |