GLOBAL MARKETING : FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT (Record no. 83651)

MARC details
000 -LEADER
fixed length control field 00432nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number JOH
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name JOHANSSON, JOHNY K.
245 #0 - TITLE STATEMENT
Title GLOBAL MARKETING : FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW-HILL PUB. CO. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages 648
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.8 JOH SBPIMMBA1313 460.00 Books SBPIM SBPIM 22/12/2009 SUYOG BOOK SELLERS 460.00
658.8 JOH SBPIMMBA1314 460.00 Books SBPIM SBPIM 22/12/2009 SUYOG BOOK SELLERS 460.00