BRAND MANAGEMENT : THE INDIAN CONTEXT (Record no. 83669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | MOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MOORTHI, Y. L. R. |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT : THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | VIKAS PUB. HOUSE PVT LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 171 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 22/12/2009 | SUYOG BOOK SELLERS | 265.00 | 658.8 MOO | SBPIMMBA1352 | 265.00 | Books |
| SBPIM | SBPIM | 22/12/2009 | SUYOG BOOK SELLERS | 265.00 | 658.8 MOO | SBPIMMBA1353 | 265.00 | Books |