STRATEGIC BRAND MANAGEMENT (Record no. 83859)

MARC details
000 -LEADER
fixed length control field 00395nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KELLER, KEVIN. LANE.
245 #0 - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON EDUCATION INC
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages 2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658 KEL SBPIMMBA1803 525.00 Books SBPIM SBPIM 11/12/2010 SUYOG ENTERPRISES 525.00
658 KEL SBPIMMBA2039 550.00 Books SBPIM SBPIM 02/03/2011 SUYOG ENTERPRISES 550.00