ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE (Record no. 83973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | BEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BELCH, GEORGE E. |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | TATA MCGRAW-HILL PUB. CO. LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1075 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING AND PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 17/10/2011 | TECHNICAL BOOK PUNE. | 565.00 | 659.1 BEL | SBPIMMBA2135 | 565.00 | Books |
| SBPIM | SBPIM | 17/10/2011 | TECHNICAL BOOK PUNE. | 565.00 | 659.1 BEL | SBPIMMBA2136 | 565.00 | Books |
| SBPIM | SBPIM | 17/10/2011 | TECHNICAL BOOK PUNE. | 565.00 | 659.1 BEL | SBPIMMBA2137 | 565.00 | Books |
| SBPIM | SBPIM | 17/10/2011 | TECHNICAL BOOK PUNE. | 565.00 | 659.1 BEL | SBPIMMBA2138 | 565.00 | Books |