ADVERTISING MANAGEMENT (Record no. 84334)

MARC details
000 -LEADER
fixed length control field 00377nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number JET
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name JETHWANEY, JAISHRI
245 #0 - TITLE STATEMENT
Title ADVERTISING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher OXFORD UNIVERSITY PRESS.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number of Pages 651
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term ADVERTISING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Cost, replacement price Koha item type
SBPIM SBPIM 15/10/2013 BOOK LAND 515.00 659.1 JET SBPIMMBA3074 515.00 Books
SBPIM SBPIM 15/10/2013 BOOK LAND 515.00 659.1 JET SBPIMMBA3075 515.00 Books

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