FROM BRAND VISION TO BRAND EVALUATION : THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS (Record no. 84357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CHERNATONY, LESLIE D |
| 245 #0 - TITLE STATEMENT | |
| Title | FROM BRAND VISION TO BRAND EVALUATION : THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | ROUTLEDGE TAYLOR & FRANCIS GROUP |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 376 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 30/09/2014 | SUYOG ENTERPRISES | 495.00 | 658.8 CHE | SBPIMMBA3158 | 495.00 | Books |
| SBPIM | SBPIM | 30/09/2014 | SUYOG ENTERPRISES | 495.00 | 658.8 CHE | SBPIMMBA3159 | 495.00 | Books |
| SBPIM | SBPIM | 30/09/2014 | SUYOG ENTERPRISES | 495.00 | 658.8 CHE | SBPIMMBA3160 | 495.00 | Books |