STRATEGIC BRAND MANAGEMENT (Record no. 84423)

MARC details
000 -LEADER
fixed length control field 00393nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KELLER, KEVIN. LANE.
245 #0 - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 4TH ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON EDUCATION INC
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2015
300 ## - PHYSICAL DESCRIPTION
Number of Pages 586
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term STRATEGIC BRAND MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658 KEL SBPIMMBA3344 750.00 Books SBPIM SBPIM 04/12/2015 SUYOG ENTERPRISES 750.00
658 KEL SBPIMMBA3345 750.00 Books SBPIM SBPIM 04/12/2015 SUYOG ENTERPRISES 750.00
658 KEL SBPIMMBA3346 750.00 Books SBPIM SBPIM 04/12/2015 SUYOG ENTERPRISES 750.00
658 KEL SBPIMMBA3347 750.00 Books SBPIM SBPIM 04/12/2015 SUYOG ENTERPRISES 750.00
658 KEL SBPIMMBA3348 750.00 Books SBPIM SBPIM 04/12/2015 SUYOG ENTERPRISES 750.00