PRINCIPLES OF ADVERTISING AND IMC

By: DUNCAN, TOMMaterial type: Text

TextPublication details: MCGRAW HILL BOOK COMPANY ; 2005 Edition: 2nd edDescription: 774Subject(s): ADVERTISINGDDC classification: 659.1 |

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	SBPIM	SBPIM	659.1 DUN (Browse shelf(Opens below))	Available	MBA	SBPIMMBA2931
Books	SBPIM	SBPIM	659.1 DUN (Browse shelf(Opens below))	Available	MBA	SBPIMMBA2932
Books	SBPIM	SBPIM	659.1 DUN (Browse shelf(Opens below))	Available	MBA	SBPIMMBA2933

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Previous	659.1 CHU FOUNDATIONS OF ADVERTISING : THEORY AND PRACTICE	659.1 CLOW INTREGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION	659.1 DUN PRINCIPLES OF ADVERTISING AND IMC	659.1 DUN PRINCIPLES OF ADVERTISING AND IMC	659.1 DUN PRINCIPLES OF ADVERTISING AND IMC	659.1 JET ADVERTISING MANAGEMENT	659.1 JET ADVERTISING MANAGEMENT	Next

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