STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

By: KAPFERER, JEAN - NOELMaterial type: Text

TextPublication details: KOGAN PAGE PVT. LTD. ; 2009 Description: 443Subject(s): STRATEGIC BRAND MANAGEMENTDDC classification: 658 |

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Books	SBPIM	SBPIM	658 KAP (Browse shelf(Opens below))	Available	MBA		SBPIMMBA3363
Books	SBPIM	SBPIM	658 KAP (Browse shelf(Opens below))	Available	MBA		SBPIMMBA3364

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