TY  - BOOK
AU  - LUCHS, MICHAEL G.
AU  - SWAN, K. SCOTT GRIFFIN, ABBIE
TI  - DESING THINKING : NEW PRODUCT DEVELOPMENT ESSENTIALS FROM THE PDMA
T2  - EC
SN  - 978-1-118-97180-2
U1  - 658.5752 
PY  - 2016///
CY  - NEW JERSEY
PB  - JOHN WILEY & SONS, INC.
KW  - DESIGN THINKING : NEW PRODUCT DEVELOPMENT ESSENTIALS FROM THE PDMA
ER  -