DHOLAKIA, NIKHILESH <br/><br/>
MARKETING MANAGEMENT : CASES AND CONCEPTS 

 -  MAC MILLAN INDIA LTD.  2007 
 - 643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHO