LAL, RAJIV <br/><br/>
MARKETING MANAGEMENT : TEXT AND CASES 

 -  TATA MCGRAW-HILL PUB. CO. LTD.  2007 
 - 812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL