BATRA, RAJEEV <br/><br/>
ADVERTISING MANAGEMENT 

 - 5th ed. 
 -  PEARSON EDUCATION PTE. LTD.  2009 
 - 768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.8  / BAT