ZEITHSML, VALARIE A. <br/><br/>
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 

 - 4th ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2009 
 - 743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI