MATHUR, U. C. <br/><br/>
STRATEGIC MARKETING MANAGEMENT : TEXT AND CASES 

 -  MCMILLAN INDIA LTD.  2006 
 - 296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing 
<br/><br/><label>Dewey Class. No.: </label>658.3  / MAT