BELCH, GEORGE E. <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE 

 - 7th ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2010 
 - 1075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL