PATI, DEBASHIS <br/><br/>
BRANDING CONCEPTS AND PROCESS 

 -  MAC MILLAN INDIA LTD.  2009 
 - 212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAT