RAMESH KUMAR, S. <br/><br/>
MANAGING INDIAN BRANDS : MARKETING CONCEPTS AND STRATEGIES 

 - 2nd ed. 
 -  VIKAS PUB. HOUSE PVT LTD.  2009 
 - 356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658  / RAM