AAKER, DAVID A. <br/><br/>
MARKETING RESEARCH 

 - 9th ed. 
 -  WILEY INDIA (P) LTD.  2007 
 - 774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK