SMITH, PR <br/><br/>
MARKETING COMMUNICATION : INTEGRATING OFFLINE AND ONLINE WITH SOCIAL MEDIA 

 - 5th ed. 
 -  KOGAN PAGE PVT. LTD.  2011 
 - 483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING COMMUNICATION
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI