LEHMANN, DONALD R. <br/><br/>
ANALYSIS FOR MARKETING PLANNING 

 - 6th ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2005 
 - 256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEH