KOTLER, PHILIP. <br/><br/>
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE 

 - 13th ed. 
 -  PEARSON EDUCATION PTE. LTD.  2012 
 - 128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT