KOTLER, PHILIP. <br/><br/>
PRINCIPLES OF MARKETING 

 - 13th ed. 
 -  PEARSON EDUCATION PTE. LTD.  2011 
 - 114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.83  / KOT