DUNCAN, TOM <br/><br/>
PRINCIPLES OF ADVERTISING AND IMC 

 - 2nd ed. 
 -  MCGRAW HILL BOOK COMPANY  2005 
 - 774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / DUN