KAPFERER, JEAN - NOEL <br/><br/>
STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM 

 -  KOGAN PAGE PVT. LTD.  2009 
 - 443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658  / KAP