LOUDEN, KENNETH C. <br/><br/>
CONSUMER BEHAVIOR : CONCEPTS AND APPLICATIONS 

 -  MCGRAW HILL EDUCATION (INDIA ) PVT. LTD.  1993 
 - 788 
<br/><br/><label>Subjects--Topical Terms: </label><br/> C.B. MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOU