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CONSUMER BEHAVIOUR : BULDING MARKETING STRATEGY

by HAWKINS, DEL I.

Edition: 12TH ED.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: MCGRAW HILL EDUCATION (INDIA ) PVT. LTD. ; 2016Availability: Items available for loan: SBPIM (2)Location, call number: 658.8 HAW, ...

CONSUMER BEHAVIOR : CONCEPTS AND APPLICATIONS

by LOUDEN, KENNETH C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: MCGRAW HILL EDUCATION (INDIA ) PVT. LTD. ; 1993Availability: Items available for loan: SBPIM (5)Location, call number: 658.8 LOU, ...

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