000 00457nam a2200169Ia 4500
008 220712s9999 xx 000 0 und d
082 _a658.8
082 _bCHE
100 _aCHERNATONY, LESLIE D
245 0 _aFROM BRAND VISION TO BRAND EVALUATION : THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS
250 _a3rd ed.
260 _bROUTLEDGE TAYLOR & FRANCIS GROUP
260 _c2012
300 _a376
650 _aBRAND
942 _cBK
999 _c84357
_d84357