STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM (Record no. 84398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | KAP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KAPFERER, JEAN - NOE |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | KOGAN PAGE PVT. LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 443 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | STRATEGIC BRAND |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| SBPIM | SBPIM | 19/11/2014 | SUYOG ENTERPRISES | 395.00 | 658 KAP | SBPIMMBA3262 | 395.00 | Books |
| SBPIM | SBPIM | 19/11/2014 | SUYOG ENTERPRISES | 395.00 | 658 KAP | SBPIMMBA3263 | 395.00 | Books |
| SBPIM | SBPIM | 19/11/2014 | SUYOG ENTERPRISES | 395.00 | 658 KAP | SBPIMMBA3264 | 395.00 | Books |