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STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

By: KAPFERER, JEAN - NOEMaterial type: TextTextPublication details: KOGAN PAGE PVT. LTD. ; 2010 Edition: 2nd edDescription: 443Subject(s): STRATEGIC BRANDDDC classification: 658 |
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode
Books Books SBPIM
SBPIM
658 KAP (Browse shelf(Opens below)) Available MBA SBPIMMBA3262
Books Books SBPIM
SBPIM
658 KAP (Browse shelf(Opens below)) Available MBA SBPIMMBA3263
Books Books SBPIM
SBPIM
658 KAP (Browse shelf(Opens below)) Available MBA SBPIMMBA3264

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