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BRAND MANAGEMENT : THE INDIAN CONTEXT

by MOORTHI, Y. L. R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: VIKAS PUB. HOUSE PVT LTD. ; 2009Availability: Items available for loan: SBPIM (2)Location, call number: 658.8 MOO, ...

BRANDING CONCEPTS AND PROCESS

by PATI, DEBASHIS.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: MAC MILLAN INDIA LTD. ; 2009Availability: Items available for loan: SBPIM (2)Location, call number: 658.8 PAT, ...

MANAGING INDIAN BRANDS : MARKETING CONCEPTS AND STRATEGIES

by RAMESH KUMAR, S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: VIKAS PUB. HOUSE PVT LTD. ; 2009Availability: Items available for loan: SBPIM (2)Location, call number: 658 RAM, ...

MANAGING INDIAN BRANDS : MARKETING CONCEPTS AND STRATEGIES

by RAMESH KUMAR, S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: VIKAS PUB. HOUSE PVT LTD. ; 2002Availability: Items available for loan: SBPIM (2)Location, call number: 658.83 RAM, ...

STRATEGIC BRAND MANAGEMENT

by KELLER, KEVIN. LANE.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: PEARSON EDUCATION INC ; 2008Availability: Items available for loan: SBPIM (2)Location, call number: 658 KEL, ...

BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE

by SENGUPTA, SUBROTO.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: TATA MCGRAW-HILL PUB. CO. LTD. ; 2008Availability: Items available for loan: SBPIM (1)Location, call number: 658.8 SEN.

BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE

by SENGUPTA, SUBROTO.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: TATA MCGRAW-HILL PUB. CO. LTD. ; 2010Availability: Items available for loan: SBPIM (4)Location, call number: 658.8 SEN, ...

STRATEGIC BRAND MANAGEMENT

by KELLER, KEVIN. LANE.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: PEARSON EDUCATION PTE. LTD. ; 2012Availability: Items available for loan: SBPIM (3)Location, call number: 658 KEL, ...

BRAND MANAGEMENT : TEXT AND CASES ( AN INDIAN PERSPECTIVE )

by GUPTA, S. L.

Edition: 1st ed rep.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: HIMALAYA PUBLISHING HOUSE. ; 2010Availability: Items available for loan: SBPIM (2)Location, call number: 658.8 GUP, ...

FROM BRAND VISION TO BRAND EVALUATION : THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS

by CHERNATONY, LESLIE D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: ROUTLEDGE TAYLOR & FRANCIS GROUP ; 2012Availability: Items available for loan: SBPIM (3)Location, call number: 658.8 CHE, ...

STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

by KAPFERER, JEAN - NOE.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: KOGAN PAGE PVT. LTD. ; 2010Availability: Items available for loan: SBPIM (3)Location, call number: 658 KAP, ...

STRATEGIC BRAND MANAGEMENT

by KELLER, KEVIN. LANE.

Edition: 4TH ED.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: PEARSON EDUCATION INC ; 2015Availability: Items available for loan: SBPIM (5)Location, call number: 658 KEL, ...

STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

by KAPFERER, JEAN - NOEL.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: KOGAN PAGE PVT. LTD. ; 2009Availability: Items available for loan: SBPIM (2)Location, call number: 658 KAP, ...

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